There are many ways to increase website traffic organically and inorganically.
Website traffic refers to the users visiting your site or blog — and it’s the ever-present goal of all marketers, non-profits, and businesses to continually grow these numbers to sell more products, services and increase donations.
Blogging is an excellent example of organic traffic development, while paid ads, affiliate marketing, and social sites are inorganic building traffic methods. Organic traffic is generally on a long-term timeline, while inorganic strategies can bring more immediate results.
A list of ways to increase website traffic organically and inorganically.
With each new day pressing forward, it can be challenging to develop new ways to bring traffic to your website. To help you in the process, you’ll find a list of ways to increase website traffic organically and inorganically below.
- Build a blog section on your website and start creating related organic content for search engines to crawl, index, and promote.
- Place your website address on a car decal or vinyl wrap.
- Carry business cards with your contact information and website address listed.
- Create a Google Analytics business profile for your account, add the tracking code snippet to your website, and start becoming familiar with the reporting data tabs — realtime, audience, acquisition, behavior, and conversations. Understanding your website visitors and their actions will help spark new ideas for traffic generation.
- Participate in online message forums and groups and leave your website link in your signature or comments where appropriate.
- Start a YouTube channel and start producing supporting videos related to your website industry or topic. You can add your website address to your profile and remind viewers to visit your website audibly and visually in your videos through captions and popups.
- Connect your website to Google Search Console to help your site and its pages get indexed in the Google search engine quicker. Google Search Console also has many tools that will help you understand on a higher level how users are finding your website through search keywords specifically. If you’re looking for new ideas for blog posts to write about, you can use the performance tab to see related keyword queries where your site is popping up in search results.
- Develop a paid ad campaign strategy and promote your website through advertising carousels and spotlights on social networks like Facebook and Instagram.
- Contribute to other blogs in your industry by posting authentic, valuable feedback and comments on blog posts.
- Add your website link to your email signature block.
- Remain educated regarding the latest traffic trends and techniques through industry newsletters, social media groups, and local networking events.
- Search engines consider your website’s loading speed in ranking algorithms, so it’s essential to spend the time necessary to ensure your website is loading at the fastest rates possible. Various caching tools and plugins are available for different website content management systems (CMS), allowing you to tweak how your website delivers pages.
- Add an email subscription block or widget to your website to start collecting visitors’ email addresses and remarket your website or create original e-newsletter content to position yourself as a thought-leader in your industry.
- Create accounts on social media with your business brand presented. You can also include a link pointing to your website in the bio section of your social profiles. Facebook, Twitter, LinkedIn, Instagram, and Pinterest are all popular social networks that may relate to your brand depending on their demographic.
- Create a manual or plugin-generated XML sitemap of the pages and posts on your website and submit it to Google Search Console under the sitemaps tab; this will help Google keep track of your website pages and updates and send a web crawler to view your content.
- Code your website in the latest web-standard formats, including CSS3 and HTML5, and ensure your website is mobile-friendly. If you take the time to ensure your website is user-friendly and displays correctly on all device screen resolutions, search engines like Google will consider you as a higher-quality information source.
- Purchase Google AdWords ads to have your website displayed in search engine results. Ads are an inorganic traffic generating method if you’re looking for paid activity immediately, contrasted with blogging to build traffic organically long-term.
- Bring up your website in personal and professional conversation while at networking events or other appropriate situations.
Test, test, and test — some more, as you will find some traffic building techniques might not work out so well, while you’ll find success through other routes.
Keep an eye out for opportunities in your daily life, and you will continue to find ways to increase website traffic organically and inorganically.