It’s not easy to grow music sales in today’s competitive digital world.
With digital sales bringing in fewer profits and more artists each day, it’s not easy to start developing a presence.
Music Artists Are Confronted With Many Problems
- How do you capture a new fan?
- How do you convert a fan into a sale (e.g., sales are needed to continue music production)
- How do you produce merchandise and turn into sales? (e.g., t-shirts, music sales, posters, apparel)
Creating Your Brand and Story
Create your brand and story, and sharing on social media is extremely important — as you want to share information about yourself, so others have a way to get to know you and become a fan.
To begin, creating profiles on the following social networks are a great place to start:
- YouTube
Once you create your social media profiles, you’ll want to show and share your story through photoshoots, music recordings, answering questions, and asking people to visit your website.
Sharing Your Continued Story
As your start to gather material and content to share online, you’ll want to make sure to include “lifestyle” brand elements too. These can include:
- Photos of where the artist is visiting
- Latest fashions? What is the artist wearing?
- What is the artist recording? What is the artist writing?
- Are there supporters the music artist should be thanking publicly on social media? (e.g., producers/other artists/collaborators/music venues)
Sharing photos and videos can entertain the social media audience and cause them to be interested and “invested” even time-wise in the musician’s artistry.
These individuals are more prone to purchasing e-commerce products.
Building An eCommerce Presence
After you start to build a following — it can be pertinent to set up a shopping cart on an artist’s website to funnel all social media and email traffic. Easy items to start selling in a shopping cart include digital music sales, t-shirts, mugs, prints, and more.
