Whether using Amazon, eBay, or Etsy to sell your products, you’ll see an improvement and increase in sales growth if you take the time to craft your product listings carefully.

Optimizing Your Online Sales with Improved Product Listings

Your product listings are an opportunity to capture a potential buyer’s attention quickly, and with only seconds available, first impressions are everything.

  1. Take Clear, High-Quality Photos – When taking pictures of your product for sale, it’s often best to use a simple, non-distracting background to make your piece the focus of the image. Clean up any background clutter or unwanted items that may distract viewers in any way. Also, remember to create a setup including bright and consistent lighting. If you’re selling a used product online, be sure to provide up-close photos of any scrapes or damages it may have, as it’s best to be honest and upfront from the get-go.
  2. Use Keywords – To be better found in search engines and the internal search function of whatever site you’re selling from, it is essential to have a detailed description of your item highlighting any critical features. Use all terms pertinent to your item to ensure views in relevant searches. Often, you can also utilize category options provided by the platform you are using, as well as hashtags.
  3. Earn Positive Customer Reviews – Having positive customer reviews is an excellent way to earn more trust from potential new buyers. Responding quickly to questions, quickly resolving issues, fast shipping, and selling a high-quality product are a great start to earn positive reviews and returning customers. One way to convince customers to leave a review is to offer incentives such as a discount on their next purchase. When you gather more positive reviews, your product listings will be received as more trustworthy by customers.
  4. Maintain a Clear Brand Image – From your marketing materials stuffed in your shipping boxes to product listings, it’s important to maintain a clear, concise, and comprehensive brand image. Logos should be consistent, public discussions and questions resolved and answers given through well-written product listings.

After creating a winning product listing, it’s time to share your item(s) on social media! The more avenues of visibility, the better for your chances of growing sales. Letting your followers know about what you’re selling is a quick and easy way to increase product interest.