Marketing yourself on LinkedIn can seem daunting.

From various network changes to the many available tools, it can seem an endless task to stay abreast of the platform’s many opportunities and networking potential. Messages land in your inbox, resume updates are needed, and a scroll of the latest info flows down your feed.

Instead of thinking on a grand scale, start by simplifying your LinkedIn marketing process.

How can you promote yourself on LinkedIn and grow your following?

As we get closer to 2023, over 20 years since LinkedIn was founded, marketing mainstays remain: engage with others, first impressions are key, and share value to build your network.

Here are several specific ways to promote yourself and grow your following on LinkedIn:

  1. Create a compelling profile: A solid and well-written LinkedIn profile is key to promoting yourself on the platform. Ensure your profile includes a clear and professional photo showing your entire face, a detailed description of your experience and skills, and any relevant achievements or accomplishments.
  2. Connect with others: LinkedIn is a social networking platform, so connecting with others in your industry or field is essential. Expand your network and increase your visibility on the platform.
  3. Share valuable content: Regularly sharing valuable, relevant, and engaging content on LinkedIn will attract followers and build your reputation as a go-to expert in your field. Content to share includes articles, blog posts, videos, or other content that will interest your target audience.
  4. Engage with others’ content: In addition to sharing your content, it’s also important to engage with others’ content on LinkedIn. Try liking, commenting on, or sharing posts from others in your network. This will build relationships and create a sense of community on the platform.
  5. Use hashtags: Hashtags are a valuable tool on LinkedIn for organizing and categorizing content. Using relevant hashtags in your posts makes it easier for others to find your content and increase your visibility on the platform.
  6. Join LinkedIn groups: Joining relevant LinkedIn groups can be a great way to connect deeply with others in your industry and share your expertise. Participating in group discussions and sharing valuable content can help you grow your following and establish yourself as a thought leader in your field.

The more time you put into social media, the faster you’ll see your network grow and the higher your chance of attracting more followers.

But don’t forget! Quality over quantity always matters.

How do I sell myself in a LinkedIn summary?

When writing a LinkedIn summary, it is important to highlight your unique skills, experiences, and accomplishments. Focusing on how your qualifications can benefit the potential employer or client is beneficial.

To sell yourself effectively, you should first identify your target audience and tailor your summary to their needs and interests. Stand out from other candidates and show that you are the best fit for the specific company or job.

Next, you should highlight your most relevant skills and experiences using keywords and phrases that are common in your industry. Familiar keywords and phrases make your summary more searchable and visible to potential employers or clients.

In addition, you should include specific examples of your accomplishments and achievements, such as successful projects you have worked on or awards you have received. This will help to demonstrate the value you can bring to a company or project.

Finally, you should proofread your summary and ensure it is well-written and error-free. Your writing should remain grammatically correct to convey a professional and polished image, which is essential in the competitive world of LinkedIn.

How do I attract attention to LinkedIn posts?

With over 800 million users on LinkedIn, it may seem like the competition is so much no one will see your personal message and posts.

But that’s certainly not the case!

To attract attention to your LinkedIn posts, you can try the following strategies:

  1. Use an eye-catching image or video in your post. Grab your audience’s attention and make them more likely to engage with your content.
  2. Use hashtags in your post to make it more discoverable and increase its visibility. Adding hashtags introduces your posts to a larger audience, including people who may not be following you.
  3. Share your post on other social media platforms to reach a wider audience. Doing so will drive traffic to your LinkedIn post and increase its visibility.
  4. Tag relevant individuals or companies in your post. Tagging increases the visibility of your post, as well as potentially generating engagement from those you have tagged.
  5. Use a compelling and engaging headline for your post to catch your audience’s attention. You want more clicks on your posts!
  6. Share valuable and interesting content in your post. Posts of value attract attention, engage your audience, and position you as an expert in your field.

With a bit of creativity and the use of the latest industry trends, you’ll be on your way to quickly gain attention for your latest posts.

How did LinkedIn start?

LinkedIn was founded in December 2002 by Reid Hoffman and a group of his colleagues from the social networking site SocialNet.

The idea for LinkedIn originated from a conversation that Hoffman had with a friend looking for a job and asked him if he knew anyone at Yahoo! (where Hoffman was an executive at the time). Hoffman realized that there was a need for a professional networking site that would allow people to connect and share job opportunities. He decided to launch LinkedIn to fill that need.

The company launched officially in May 2003, and it has since grown quickly to become one of the world’s largest and most popular professional networking sites.