“Guest posting is one of the best promotional strategies.” -Daniel Scocco
Blogging has its ups and downs, but just like writers, bloggers tend to get “writer’s blocks” or simply just need a break from writing for a while. This is where guest posters come into the picture. If you are unsure why this would be helpful, below is just a few of many reasons why they are helpful to bloggers.
Guest posting brings variety
Since different people have different styles of writing, you will find that your readers will be given variety with a guest blogger. Especially depending on the topic of the given blog. You will find that having guest bloggers tends to give your readers a bit of a twist in terms of style and technique. You may even find that this works to your advantage because guest posters tend to bring their own readers from their own sites. This would also help increase traffic to your blog. If your blog is revenue earning blog, then this should surely help increase your monthly income.
As a guest blogger, you have a different take on the same subject. This is very important when you are writing a blog, because this opens room for discussion. If your readers find that you have been writing dull or repetitive articles, a guest writer tends to break the ice by offering uncharted territory in terms of new articles with a totally different writing style.
Guest posting builds reputation
Another really good reason for having a guest writer is to start building your reputation in your blogging community. Having a guest speaker means you think that their work is valuable, and their input is gold. They are definitely likely to reciprocate this action by inviting you to write a few articles for them as well. From a blogging and SEO perspective, this provides you the advantage of link building, where your blog would be promoted on the guest writers blog, and vice versa.
Guest posting creates networks
“A leader who loses his connection to his people soon loses the ability to lead them.” -Robert Ley
You will also find that having a guest writer opens doors in terms of networking. If you are a particularly good writer, your guest writer might refer you to their friends and so on. In addition to this, it could also lead you to various paying gigs just for guest posting on someone’s blog. It will also help you in terms of exposure for your very own blog as more people will be visiting your blog in the end.
In conclusion
In the long run, having a guest writer is beneficial for any blog. Some guest writers do require a fee of some sort. However, you will find as your blog grows in size, the fee becomes minimal, because what you get is valuable. The variety you get from guest writers also gives active readers of your blog something to look forward to especially if you are not particularly a good writer.
Finally, you also get a set of views that are independent and different from your own, this is crucial in some topics especially when there is conflicting views over certain things such as politics and sports teams.
