Surprise and delight marketing is a powerful way to build stronger customer relationships. In a world of intense digital competition, surprise and delight marketing can set you apart from competitors. First impressions are essential, but even mistakes and blunders can...
Learning advanced Google Analytics is a worthwhile investment for any marketer. Monitoring your digital analytics and site traffic allows you to land higher-value clients and increase sales. Additionally, you can plan and build future growth and traffic by putting...
Wondering how to deal with anger? I've been angry for many years. I'm being dramatic, but I've spent more time angry in adulthood than happy, content, and smiling. I have no patience for myself or others, and it can be a problem. I watched TV a few days ago and...
The minimalist lifestyle is only for some. I've always enjoyed living in tight spaces and daydreaming about what living on a submarine must be like. Wouldn't a carpeted cave be an exciting place to call home? When it comes to minimalism and keeping less, my mind is...
Mulvaney's B&L (also known as Mulvaney's Building & Loan) is one of Sacramento's finest examples and originators of the Farm-to-Fork concept, with proprietors Patrick (Chef) and Bobbin (Marketing Director) Mulvaney at the helm. Included in the Michelin...
I admit, with the many highly overvalued stocks plaguing the market and fears of a bubble and federal pullback with increased interest rates, I'm feeling tepid over the future and have decided to minimize risk by selling off a few stock assets. Only stocks where I've...
***SPOILER ALERT*** I first watched the Lost TV series when I was 14 in 2004 when it originally came out and was hooked from the beginning. I remember Lost being one of the first "adult" shows I was allowed to watch by my parents and watched alone in my room not to...
Slim & Husky's Pizza Beeria arrived in Oak Park last year, but we only finally tried their pizza a few days ago. At Slim & Husky's, you can either order one of their signature artisan pizzas or build your own pizza with customized toppings. Slim & Husky's...
Last week, we visited South Lake Tahoe to beat the horrible Sacramento heat and celebrate my sister-in-law's birthday. It was tremendously busy with little room availability, but I found and booked two dog-friendly rooms at the Econo Lodge in South Lake Tahoe, a bit...
The Copywriter's Handbook by Robert W. Bly should be on the desk of anyone who works with copy—whether managers, marketers, or freelance writers. Robert Bly writes such excellent copy! He's a master at delivering succinct and helpful words while effortlessly guiding...
Not sure how to clean up your digital life? After spending years online, your digital life can become quite messy, deserving of a footprint cleanup. We overshare to Facebook from parties, speak our minds too much on Twitter, collect endless emails, and drunk text....
Whether using Amazon, eBay, or Etsy to sell your products, you'll see an improvement and increase in sales growth if you take the time to craft your product listings carefully. Optimizing Your Online Sales with Improved Product Listings Your product listings are an...
Anxiety is debilitating, and finding ways to make life more bearable and putting your mind at ease can be difficult. I've always had anxiety about disease and illness due to having battled Lyme Disease, and some of that trauma still lives with me. Going through a...
Boon Boon Cafe sits on the corner of Broadway and Stockton Blvd on Oak Park and West Tahoe Park's border and serves Thai fare with classic curries and noodle dishes. You can order online for pick-up from Boon Boon Cafe, and dining-in is now available too. What did we...
I wasn't expecting to book a room at the Seabird Lodge in Fort Bragg, but after reading review after review of each hotel in the Fort Bragg area, I made a quick reservation for a family reunion trip. For over three decades, my family has been traveling yearly each...
Although I don't believe Theresa Caputo is actually talking to dead people, I am a huge fan of what she does for people. I have no problem with two consenting adults talking about dead people, and if it makes them feel happy, joyful, empowered - and releasing of any...
It can be hard to know how to get started running outside. Running can be a fun and relaxing experience once you get into the swing of things for your body and experience level. With all the trends and expectations online, it can seem overwhelming knowing where to get...
***SPOILER ALERT*** I've watched American Beauty before, but it was many years ago when I watched it for the first time. Probably right around the time I started watching R-rated movies in my early twenties. I re-watched it recently as I'm watching the Classics...
Kyoto Sushi Bar Grill & Ramen sits right on Broadway just south of the Midtown & Downtown Sacramento grid. At this quaint Japanese eatery, you'll find rice bowls, noodle soups, half-off sushi, and Chef's specials. For much of our sushi patronage near Oak Park...
Cafe Dantorels sits off 24th St in the Curtis Park neighborhood of Sacramento, tucked between the Land Park and Oak Park neighborhoods since 2012. Cafe Dantorels serves crepes, sandwiches, french toast, pasta, omelets, and more from the counter for breakfast—offering...
Are you interested in getting a dog but not willing to pay expensive purchase fees? Are you looking for a more mature dog rather than a rambunctious pup? Or are you simply wanting to give a home to a dog in need? Rescuing or adopting a dog can be a fantastic option...